Sunday, July 14, 2013



How to Become a Food & Beverage Distributor 

By Melinda Gaines, eHow Contributor

Even if you have no culinary talent, you can earn good money in the food industry, aside from opening a restaurant or manufacturing food. Food and beverage distributors are essential in the food industry because
they get manufactured food products into retail stores, and eventually into the hands of consumers. Starting this type of business takes quite a bit of planning and resources, but it can be very lucrative.
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Things You'll Need

Food-grade warehouse  
Tax ID number  
Assumed name certificate

Instructions
     

1  Decide what type of foods or beverages you want to distribute. It is best to specialize in a certain niche, such as organics, sports and energy products, sweets and confections or alcohol.
 
2  Obtain a tax ID number from your county clerk--in some areas, you may also need a resale license. You should also get an assumed-name certificate from your county clerk, and file with your state as a sole proprietor, corporation, limited liability partnership (LLP) or limited liability corporation (LLC). Also, get an employer identification number (EIN) from the IRS website.    
     
3  Lease a food-grade warehouse. An ordinary warehouse will not do for most types of manufactured food, especially produce and pasteurized products. If you cannot find a food-grade warehouse in your area, contact a logistics company to get the space you need.
     
4  Contact food manufacturers to set up accounts to purchase their product in bulk. Contact companies that sell food products that are in demand and highly marketable. If you're contacting newer companies, test their products to ensure you'll be able to sell them. Once you've built a good reputation, the food manufacturers will come to you.
     
5  Distribute the food products to retailers wholesale, marking them up by 40 to 60 percent. In the beginning, start with local specialty retailers, including restaurants and grocers. Eventually, you will be able to distribute products nationally.
     
6  Purchase or lease commercial trucks to transport food to other parts of your state and the country once your distribution company is established. The trucks will need to be temperature-controlled, and you will need to ensure that your drivers have commercial licenses.

Tips & Warnings

You will need to buy liability insurance and insurance for your workers, but the amount you need will be determined by your state's regulations. Do not try to go without insurance--you will need it should a worker get hurt, equipment gets damaged or if a product is recalled.

Source: eHow.com

Get your new product on the checkout counter or in the cooler.  To win In-Store, you have to be In-Store! 

Sunday, July 7, 2013

Why are product images important?

Product photos are important to your online because of what they communicate to your customers. Here are some of the biggest factors:

1. They help customers better understand your products

Although ecommerce is praised for its convenience (and rightly so), one thing it lacks is the opportunity for customers to physically handle a product they’re interested in. High quality product photos help fill this gap by providing your customers with the information they need. And when customers can easily access the information they want, they’re much more likely to come back for more.

2. They boost your brand

Good product photos act as brand ambassadors: They telegraph your brand and style in one simple, efficient and effective way. Whether your brand is contemporary, kitschy or anything in between, your product photos strengthen your brand and make it even more recognizable. Plus, high quality product images are known to build customer trust in both your products and your brand.

3. They give you a competitive edge

Online shoppers are notorious for shopping around, so you can basically guarantee that your customers will check out your competitors’ wares before making a decision. With appealing product photos, you present your products in the best possible light and make your customers an offer they can’t refuse.

4. They increase sales (and reduce returns)

To put it simply, the return on investment of high-quality product photos is incredibly high. For all the reasons above, customers will be much more likely to buy from your online business. Better product information both entices customers to buy and increases trust in your brand. Plus, that better-informed buyer is much more likely to find the exact product of yours they want, instead of purchasing a near-miss and shipping it back.

Now that we know the importance of high-quality product photos, what is it exactly that differentiates mediocre product photos from spectacular ones? Let’s find out.
- See more at: http://onlinebusiness.volusion.com/articles/product-image-importance/#sthash.3FqiZf0z.dpuf